Importance of Social Marketing

Social marketing can be best described as the systematic application of marketing to obtain specific behavioural objectives for a social good.

Social marketing is so essential in such a way that it can be applicable for promoting merit goods, or for making a society evade demerit goods and therefore advancing the well being of society as a whole. Some good examples of social marketing scenarios include people being advised to follow speed limits when driving, to smoke in areas where smoking is allowed instead of public places where people could be harmed, and to utilise seat belts when riding vehicles for the purpose of safety. Also, social marketing can be present in health promotion campaigns. As a result, positive messages social marketing will become instrumental in forming a better and safer community for everybody through the spread of a huge number of positive messages.

No Comments »

No comments yet.

Leave a comment